The European EPIC (Ethnographic Praxis in Industry Conference) community is pleased to invite you to join us for a one-day meeting in Barcelona, Spain, on Friday May 11th 2012, hosted by ELISAVA Design School. The goal of this first-of-its-kind meeting is to provide a space for anyone involved in the use of ethnographic research in industry where we will:

  • meet and get to know each other, giving voice to and sharing our diverse set of experiences,
  • explore and discuss the state of ethnographic practice from a distinct European angle, and
  • develop an action plan around where we want to take things in the future.

The meeting complements our annual conference (to be held in October 2012 in Savannah USA this year), and provides an excellent way to meet our peers, share insights and best practice, find out more about the global EPIC community, grow our European networks, and generally sharpen our understanding of what we do.

Date, location and  registration
Image of Elisava, School of Design and EngineeringThe main event was held on Friday, May 11, 2012, from 8:00 – 18:00. There was a reception and informal dinner on the evening before on Thursday May 10, further details hereElisava ( is the host and main venue of the EPIC Europe Barcelona meeting, detail hereRegistration is now closed.
Friday, May 11
08:00–08.30: Registration
08:30–09:00: Welcome, Introduction (Simon Roberts,  & Opening remarks
09:00–10:45: Session 1: Mapping Ethnographic Practice in Europe
11:00–12:45: Session 2: Evolving Industry/Academia Collaboration
12:45–14:00: Lunch
14:00–16:30: Session 3: Ethnography and the Corporation
16:45–17:45: Keynote (Simon Pulman-Jones, GfK) & Plenary Discussion
17:45–18:00: Closing Remarks

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Invitation to a discussion on the future of ‘EPIC Europe’

Dear Friends of the Barcelona Meeting and ‘EPIC Europe’,we have an opportunity now to craft a new organisation that supports our community and builds on the networking and knowledge sharing begun in Barcelona. So lets talk about our future direction. If you came (or wanted to come) to Barcelona or are someone  interested in applied ethnography in business or organizational contexts in Europe, please join the conversation on our future.We believe it is important to have a public discussion on our core mission and scope, particularly as in our own recent internal discussions two somewhat different views emerged.

What should our core mission be?
a. One view holds that our organizational focus should be on new ways of thinking about design and innovation and the changes that we want to initiate. This view recognizes that the idea of ethnography may be what motivates many, but is still interested in widening our future mission beyond a method and beyond ethnography.b. The other viewpoint, which currently is probably the majority, is that ethnographic ways of thinking and knowing are our current common denominator and glue and should be so in the future. This view also wants to explore the wider context of new approaches to design and innovation but with a primary starting point in ethnography.
In addition, what scope would be best to build our organization? Should it be globally oriented from the start? Or should it focus first on Europe and over time become global by aligning with similar groups elsewhere?
We invite your contributions to this conversation about the future of “the group formerly known as EPIC Europe” on our LinkedIn group site until October 20th.
We will summarise your thoughts and convene an online conference to move towards a final conclusion and plan for the future. In addition, since several of us will also be at EPIC 2012 Savannah we may be able to squeeze a short meeting in there.Once we have clarity we can continue to build a web platform and start working on a next meeting in the spring of 2013. But one step at a time – now join the conversation. We are looking forward to your contributions!The Barcelona organizers

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